Onda

A bright botanical drinks brand positioned between daily ritual and spontaneous pleasure.

Challenge

The product had strong ingredients but no emotional territory in a category full of interchangeable wellness claims.

Response

We replaced functional language with a vivid sensory world that now stretches from shelf to subscription.

Services

Positioning / Packaging / E-commerce

Deliverables

Strategy / Design system / Launch direction / Digital experience

Built for

Clarity at launch. Range for everything after it.

Project story